How to Increase Online Sales with Cookies ?

Cookies can be a powerful way to increase online sales. What are Cookies ? Cookies are text files that are saved on surfer's computer and that are recalled in the following visits, an example of this is given by those sites in which, after registered, you can login without typing nothing. To enable or disable cookies just modify your browser's settings, while to enable server we should use ASP cookies or PHP Cookies. This article doesn't explain cookie's programming but how to use them to increase online sales: a common application is to use them to remember the name of the visitor and say hello! but we will use them without any notify as "your last visit happened to be..." and similar. Last thing is that you should store your visitor's datas in an Access or MySql databse for comparing and find who is visiting you. You can retain them using persuasive writing in your newsletters or autoresponders, you can incentive subscriptions to them with popups. Don't forget to write good headlines and add interactivity to your website such grab the attention of your visitor or affiliates. Good SEO techniques to generate visitors that you can track with cookie are forum marketing and video marketing.

Use Cookies to Increase Sales Performance

A way to increase online sales is to create some psychological pressure with tricks like these:

• showing a countdown clock
• number of pieces yet available
• one-time offers or offers with increasing price after a number of days
• use pricing psychology to put pressure

there are software that allow to do this and that you can test with split test. Without cookies our site behaves the same way with all visitors but with them is possible to have a different behaviour for each visitor: let's guess to have an offer that lasts just one month and that every week its price is increased, without cookies offer's duration will start from the day i have activated it but with cookies it can starts for every visitor and so i have a personalized behaviour that allows me to manage each visitor in a different way from others. Through cookies i can do also more: let's think that i have an online shop and many people, thai can see from which country come from with traffic geolocation, buy from it so i have the one that buys great things but rarely and who buys economic things but frequently, so instead of showing all the same offer i can show each one the thing could be interested more and this is through cookies and the customer's datas that are stored in a database like said before. A good way to retain customers is to offer them prizes and bonuses.

Not Only Cookies...

As i said before cookies can be deactivated and so what i have shown in this case would be valueless, so we must have an alternative that can be monitoring people by their IPs using the REMOTE_ADDR server variable that works well only ( sigh :o( ) with static IPs and not the dynamic ones. Cookies are surely a great way to build a successful website anyway there are other ways to improve your landing pages performance and that you can learn at the following link: Increase Online Sales