Increase Online Sales through Interacting with your Visitors

I want you to speak two ways that you can use to increase online sales and they are interactivity and video spokespersons: for the first i mean that your visitor, that maybe you got with forum marketing or video marketing, doesn't just read what you write but that can take action and have in this way an interactive experience, to implement this you can use multiple choice forms with the submit button at the end of the page and in this way you can direct them to a specific landing page. The questions in the forms should be formulated in a way that the needs fulfilled by your product are highlighted, for example if you are selling an ebook about traffic generation then you could ask for which reason do you want more traffic ? and provide answers like because i want to grow my adsense revenue,because i want to generate more leads or because i want to generate more sales and you have in this way caught the need of your customer so you can direct him to a landing page specifically written on that specific need with at its end a description of our product followed by the buy button.

Add a Search Engine to Increase Online Sales

Another way to add interactivity is to create a search engine to browse the database of your products by features: the classic example is of the cars online store in which we can search a car by the range of money we want to spend, its age, the model or the producer. In this way the visitor is lead directly to what he is interested in a simple way without navigating among complicated menus or similar. An easier navigation is the key to increase online sales though visitors don't buy the first time and should be retained, using persuasive writing, through newsletters and autoresponders which subscriptions can be incentived with popups, and controlled through Cookie Tracking. You can retain customers, using geolocation to see where come from, too with bonuses and prizes alongwith pricing psychology techniques...

Add a Video SpokesPerson to Increase Online Sales

Beside interactivity we can use videos or spokepersons videos as they create a more direct contact with the visitor that doesn't just read but listens and sees, more senses are caught and the possibility of distractions is highly reduced. A very important thing is that we use videos not as a way to enhance graphically our website but to talk about our product and its benefits ( we talk about benefits and not features because benefits are the ones that sell and not features ). Another way very similar to video is to have a spokesperson on our website that has the same benefits shown before but that can be a little more realistic and therefore more involving experience. You can use this also to incentive new affiliations.

Of course landing pages including this as other ways must be tested though split test, we don't to this to prove if they work or not because they work but to see which one of them works better. Like to find a good headline, experimenting continuously is the key to success that in our case is to increase conversion rates and therefore sales from your traffic you get with SEO.

Increase Online Sales with other Techniques

Surely interactivity can bring success but to make a site sell more we must use other techniques that are examined at the following link: Increase Online Sales