How to Increase Online Sales with AB Split Test?

AB Split test or split testing is a technique to increase online sales, it's about producing different landing pages and subdividing between them the traffic received in equal parts; in this way we have a feedback what shows us what works and what not. For example: i sell my software on my website, sales are not bad but i want to improve my conversion rate so i create a different landing page and i drive to it the half of the traffic i receive through forum marketing or other SEO techniques as video marketing; at this point i can have a better result, the same or also worst and so i have made a split test. Split test can be made on two or more landing pages.

AB Split Test Free

Google Website Optimizer is the tool that Google offers for ab split test ( two or more pages ) or multivariate, where is shown a page built choosing for each text section ( written according the language of your visitor and that you can know through geolocation ) between several variants, and so at the end is possible to get the landing page that converts more or, in the case of multivariate testing which single component produces advantages. Google Website Optimizer is free with Google Adwords: just open an account on Google and open Adwords otherwise, if you have already had it, go to campaign management tab at the fourth voice. You can use split test also to check which messages or headlines work written using persuasive writing or to see which promotional offer and pricing psychology works better. Adding interactivity to your website can bring more attention and more affiliates.

Not Only AB Split Test

Split test shows that on returning visitors the conversion rate increases so you have to retain them with an autoresponder, incentived by a popup, and control them through cookie tracking. AB Split Test is surely a great way to test landing pages anyway there are other ways to improve your sales performance and that you can learn at the following link: Increase Online Sales