Increase Online Sales with Three Tools:

• Popup, Popunder and Popover are three tools to increase online sales. Popup: is a browser window that opens automatically and is smaller compared to the main one.
• PopUnder: like the one before bu opens in background and appears when we close the main window.
• PopOver: like the popup but is not a window instead just stays over the web page as a layer, it can't be blocked.

PopUps Useful or Harmful ?

Unavoidably these mechanisms draw attention but at the same time they can disturb and for this reason are blocked by many software and browsers: they appear rudely and they force to action as they must be closed or must be followed in what they command us to do. Are they really able to increase online sales ? The fact that software that implement them are sold is a proof that they work. Anyway you surely have encountered a popup in your browsing, if was not in harmony with what you were searching then you simply killed it but if in harmony probably has been read by you: for me it's the same, often i read popups before closing them. Their success is due to the fact that they are able to grab attention, they can be used to incentive subscriptions but not to sell becase this requires a longer and stronger effort. Talk in the language of your visitors, that you maybe got with forum marketing or video marketing, known through traffic geolocation.

Catch the Fleeing Visitors

Popups, as headlines, can be really useful to grab those visitors that simply flee away from our landing page: it's true that i can close the window or use the back button of my browser but instinct move to close them and to make this eye has to read them before. Interesting, do you agree ? You can use popups also to increase your affiliations.

How to Make PopUps

Let's spend some words about the technical details: main language to make them is javascript and the used function is window.open() if we want to realize a imple popup while for a popunder i must use the same function but then i have to remove focus from it with blur() and give it back to the main window with focus(), for popovers things are slightly more difficult as they use the div element and the CSS technology alongwith javascript. I know that i have been superficial but who is interested in programming can search the web, the same is for who just searches a good free script. Last method explained can't be blocked so for me is the best. They are just a way to add interactivity to your website.

PopUps and Advertising

Different is spending money in popup advertising as can be disturbing and disliked by many. Getting back to their use we should test them in our landing pages through techniques like the Split Test to see which works better. We can use them also for autoresponders and interact with them in the best way as cookie tracking allows us to do. In PopUps use always a persuasive language. Another persuasive technique is about offering prizes and bonuses alongwith a wise pricing psychology.

Not Only PopUps

Surely popups are a successful tool but to make a site sell more we must use other tehniques that are examined at the following link: Increase Online Sales