Increase Online Sales by Giving Bonus And Prizes

Bonus and Prizes are a powerful way to increase online sales: 

• Supermarkets always have their fidelity card and many producers give gifts alongwith their products while someday you go to buy something and you don't pay because you are the lucky customer. These are systems that allow to retain customers and therefore increase sales.
• We can increase online sales too applying these methods: obviously we have online shops that have customers that buy frequently while we have sites that sell only a product per visitor, we can think to the cosmetic products website that has returning customers and the website that just sells a software to increase online sales and that is bought just once.
• We can retain customers through offering prizes to the ones that buy a certain number of times and that are tracked in a database: we will inform our customers of this possibility and of the value of the prizes alongwith their descriptions and images, this will make them longing for them.

Give it for Free 

Different thing if we are selling an ebook or a software then we can give bonuses as ebooks or other software alongwith their value as this can give the idea to buy at a very low price, another system is to say people that every a defined number of customers one gets the product for free: we can choose to give it for free to a percentage of customers and we can keep the same price or increase it, obviously we will make known this in our landing page. To calculate the increased price we must divide the total number of unities we have by the ones we really sell and the number we get we must multiply by the normal price, for example if we have twenty pieces and we want to give one for free then we will increase the price by 5,3% ( 20:19=1,053; if the product's price is 1000 then last price will be 1053 ). Obviously the number of the unities given for free should be low otherwise we will be forced to increase too much the price and this should be paid attention as suggested by pricing psychology. Use Headlines to let your offer known, also adding interactivity to your website can play a good role in this. Use these explained methods to bring new affiliates too.

Does it Work ?

Does it work ? If we search Google by "gets it for free" ( double quotes included ) then we can see that others use this system, to evaluate its goodness we can use split test on our landing page, that should be written with a persuasive language, and so we will see if it's able to increase online sales or not. Anyway many flight companies give tickets at a very low price and this means that it works. So to resume we will use bonuses for every kind of business online while we will offer a reward customer program only if our site sells more times to the same person. We can show the best offers according to a customer's behaviour, that you have maybe retained with an autoresponder highlighted by a popup, and we can get this though cookie tracking. Talk in the language of your visitor, that you maybe got with SEO,forum marketing or video marketing, known through traffic geolocation.

Not Only Bonuses and Prizes 

Surely Bonuses and Prizes are a successful tool but to make a site sell more we must use other tehniques that are examined at the following link: Increase Online Sales