What is the difference between telemarketing and cold telemarketing ? Since telemarketing means substantially "marketing by phone" and doesn't make difference between cold calling and warm calling, cold telemarketing refers to the practice of contacting by phone potential customers that we haven't been referred by a friend or a satisfied customer ( in this case would be warm telemarketing ). While warm telemarketing is easier to do but the number of people to call is limited, cold telemarketing is a harder task but leads to a far greater number of potential customers.

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